A company executive opens a PR team meeting to discuss critical situation
Audio
I appreciate your coming on short notice. We're all busy, so let's get down to business. I assume that you've all read the story in this morning's paper accusing us of unfair trade policies in South America. We know this is untrue, and that several facts the writer cited were inaccurate. But most readers don't know that, and the reality is that suddenly, we've got an image problem. We need to counter this right away, and the purpose of this gathering is to figure out how. Research shows that a non-response or a delayed response from us will imply that the article is true, so time is of the essence. To begin with, I'd like to go around the table and hear your initial thoughts and ideas. Margo, let's start with you.
